The Smart Retail Tech Expo logo

April 16 & 17 2025

LVCC, Las Vegas

Natalia Pamich: Speaking at the Smart Retail Tech Expo

Natalia Pamich

Founder & CEO  -  LUCENS STUDIOS Marketing Services

How To Build Brands That People LOVE

A brand can be successful, but is it loved by your consumers? A brand that is not loved is more likely to be replaced. Data is very helpful for developing relevant brands, but building brands with emotion is what drives to love and loyalty. Discover the fundamentals to building brands that people LOVE.

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About Natalia Pamich

Natalia is a strategic marketer and brand builder who has worked in various Fortune 500 CPG companies, including L’Oréal, Reckitt, PepsiCo, and Revlon. Through her marketing services firm, LUCENS STUDIOS, she’s consulted for Calvin Klein in New York. At L’Oréal, Natalia was a Global Director who oversaw both Make-Up and Skincare categories. At Reckitt, the parent company of Lysol and other known household brands, she led marketing efforts for the highly-competitive supplements category. While at PepsiCo, Natalia relaunched the KeVita kombucha brand, developed one of the biggest campaigns for Pepsi in Latin America, and built a strong innovation pipeline for Tropicana Orange Juice and Starbucks Coffee. At Revlon, Natalia launched innovation and expanded distribution. She grew up in Europe and Asia before moving to the US for college.