The Smart Retail Tech Expo logo

April 16 & 17 2025

LVCC, Las Vegas

Marcel F. Schaerer: Speaking at the Smart Retail Tech Expo

Marcel F. Schaerer

Deputy Director  -  Nevada Department of Business & Industry

What's It Like to Be Part of a Small Business Support Ecosystem?

Entrepreneurs and small business owners want tools that are easy to use. An Ecosystem Chart can offer a high-level orientation to the categories of business resources available for example in a state. It can highlight federal, state and local government resources, as well as private sector resources. Along with it, a Roadmap to resources is a vital tool in helping people who are thinking of starting and growing a business.

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About Marcel F. Schaerer

Marcel Fernando Schaerer is the Department of Business & Industry''s southern Nevada deputy director based in Las Vegas. He is responsible for managing the Las Vegas director''s office and overseeing programs and initiatives to address the needs of businesses and consumers including small business advocacy and resources, access to capital, advocacy for minorities and consumer protection. Marcel has led a team effort to create a statewide business support ecosystem by developing two interactive products for businesses and entrepreneurs - the Roadmap: Guide to Starting and Growing a Business and the Nevada Business Support Ecosystem chart. Under his tenure, the department also launched the Shop Small Nevada campaign on Shop Small on Small Business Saturday and the Nevada Small Business Resource Fair in partnership with the U.S. Small Business Administration Nevada office.